Pour Decisions Make Great Sweatshirts
Making Spirits Bright
The Official Sweatshirt for the Sophisticated Merrymaker
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Calling all cozy enthusiasts
You've found the sweatshirt that says it all.
Perfect for sipping Glühwein in Strasbourg.
Ideal for boarding flights to anywhere festive.
Essential for looking effortlessly clever while being supremely comfortable.
The Club Rules
The Morning Ritual
Coffee counts. Your morning latte is absolutely a spirit that needs brightening. Wear this to your coffee shop and watch the barista appreciate your excellent taste.
Glühwein Guidelines
This sweatshirt enhances the flavor of all holiday beverages. Scientific fact. Mulled wine tastes better, hot chocolate hits different, even water seems more festive.
The 5 O'Clock Somewhere Clause
Santa doesn't judge what's in your mug and neither do we. Coffee at midnight? Wine at noon? Hot chocolate for dinner? This sweatshirt supports all beverage schedules.
Cheers Protocol
When two Pour Club members meet, raise your beverages. Coffee cups, wine glasses, travel mugs, doesn't matter. Toast to excellent taste and superior comfort.
Cocktail Hour Dress Code
Yes, this counts as festive cocktail attire. Pair with pearls for fancy. Add leggings for cozy. It's basically the little black dress of holiday drinking.
Designated Driver Appreciation
Not drinking? Santa's pouring mocktails too. This sweatshirt celebrates all spirits, alcoholic or not. Sparkling cider counts. So does eggnog. Even milk.
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Claim Your Sweatshirt
Join the Pour Decisions Club Today
Choose Your Perfect Fit
That Goes-With-Everything Gray
(Perfect for markets, flights, and fireside nights)
✨ FREE SHIPPING INCLUDED ✨
Ships within 2-3 business days with love & confetti
Limited quantities available.
Once they're gone, they're gone until next year.
🎄 SATISFACTION GUARANTEED 🎄
Join hundreds of happy Pour Club members
Making Spirits Bright
Helene in Between
The Pour
Decisions Club
Where Santa's always pouring something good
Edition
Making Spirits Bright Since 2024
CALLING ALL FESTIVE DRINK ENTHUSIASTS:
Santa's got the bottle. You've got the style.
Whether it's morning coffee, afternoon cocoa, or evening Glühwein,
this sweatshirt celebrates all the spirits that make spirits bright.
From coffee shop runs to cocktail hours,
from hot chocolate moments to mulled wine nights,
this is your uniform for every festive sip.
Cheers to making spirits bright, one pour at a time.
The Sweatshirt That Gets It
Finally, festive wear that speaks your language: equal parts cozy, clever, and just the right amount of cheeky.
Our vintage gray sweatshirt features Santa doing what we're all really doing this season – making spirits bright, one pour at a time. Because who says holiday cheer can't come with a wink?
PERFECT FOR:
- ★ Strolling through twinkling markets (Strasbourg approved)
- ★ Airport security lines (TSA agents will chuckle)
- ★ Becoming everyone's favorite person at holiday parties
- ★ Actually looking forward to getting dressed in December
THE CLUB PERKS
Welcome to the Inner Circle of Outer Wear
When you slip on this sweatshirt, you're not just getting dressed. You're joining a society of souls who appreciate:
Market Wandering
From German Glühwein stands to French vin chaud vendors, you'll fit right in with the locals who get it
Travel in Style
The unofficial uniform of clever globe-trotters who refuse to sacrifice comfort OR personality at 30,000 feet
Conversation Starting
Watch strangers' faces light up as they read your chest (in the most appropriate way possible)
Universal Appeal
Turns heads at coffee shops from Paris, France to Paris, Texas
Picture This
You, looking like you stepped out of a vintage holiday card, while wearing exactly what December calls for – a perfectly soft gray sweatshirt featuring Santa doing what we're all doing this season.
Our sweatshirt captures that retro holiday magic with a knowing wink. Because the best vibes come with a side of truth.
THE VINTAGE DETAILS
Straight From Santa's Better Workshop
The Look
That perfect vintage gray that whispers "I have excellent taste"
The Feel
Soft enough to make you cancel plans just to stay cozy
The Vibe
Part 1950s holiday card, part modern truth-teller
Style: RELAX CREW - 4160
Sizes: XS-2XL (because comfort is universal)
THE CLUB BENEFITS
You're Not Just Buying a Sweatshirt, Darling
You're joining a very particular kind of person. The kind who:
- ★ Appreciates when Santa keeps it real
- ★ Knows the best Christmas market in every European city
- ★ Understands that vintage style and modern comfort aren't mutually exclusive
- ★ Gets more compliments than Santa gets cookies
Official Pour Club Rules
The Morning Ritual
Coffee counts. Your morning latte is absolutely a spirit that needs brightening. Wear this to your coffee shop and watch the barista appreciate your excellent taste.
Glühwein Guidelines
This sweatshirt enhances the flavor of all holiday beverages. Scientific fact. Mulled wine tastes better, hot chocolate hits different, even water seems more festive.
The 5 O'Clock Somewhere Clause
Santa doesn't judge what's in your mug and neither do we. Coffee at midnight? Wine at noon? Hot chocolate for dinner? This sweatshirt supports all beverage schedules.
Cheers Protocol
When two Pour Club members meet, raise your beverages. Coffee cups, wine glasses, travel mugs, doesn't matter. Toast to excellent taste and superior comfort.
Cocktail Hour Dress Code
Yes, this counts as festive cocktail attire. Pair with pearls for fancy. Add leggings for cozy. It's basically the little black dress of holiday drinking.
Designated Driver Appreciation
Not drinking? Santa's pouring mocktails too. This sweatshirt celebrates all spirits, alcoholic or not. Sparkling cider counts. So does eggnog. Even milk.
The Collection
"Santa knows what he's doing with that bottle"
"Glühwein tested, coffee approved, cocoa certified"
From the Christmas Market Archives
Frankfurt Magic
Frankfurt Lights
Bratislava Nights
Heidelberg Pyramid
Heidelberg Glow
Pour Club Members
Strasbourg Vibes
Castle Views
Cologne Spirit
Tallinn Charm
Market Life
Cathedral Dreams
Ready to Join?
Choose Your Size
$55
Free shipping • Limited quantities
Get Yours Now
Once they're gone, they're gone.
(And yes, that's dramatic, but also true.)
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Making Spirits Bright
THE CLUB CREW
Your 1950s‑meets‑first‑class uniform — cozy gray, cheeky Santa, airport approved.
For Christmas — Give the Sweatshirt that Satisfies
The attractive gift that says Merry Christmas (and “I travel well”).
Crafted with a relaxed fit and mid‑weight 9.4oz fleece. Pullover crew with drop shoulder, crew neck, and sleeve‑cuff ribbing. Designed to go from airplane seat to market street. Available sizes: XS–2XL.
- Relaxed fit • Mid‑weight 9.4oz
- 80% cotton / 20% recycled polyester fleece
- Airport approved: from gate to glühwein
Glühwein to Go — Exhibit A
Scenes from the markets that inspired the design.
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The Fine Print (The Fun Kind)
How does it fit?
Relaxed silhouette. True‑to‑size. Size up for that movie‑star airport look.
What’s it made of?
Mid‑weight 9.4 oz fleece — 80% cotton / 20% recycled polyester. Soft, warm, durable.
Care tips?
Machine wash cold inside‑out. Tumble dry low (or hang while you decorate). Do not iron the Santa.
Shipping & returns
Ships quickly within the US. Free 30‑day returns on unworn items. We want happy elves.
any of this
SOUND FAMILIAR?
AUDIENCE PAIN POINT
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AUDIENCE PAIN POINT
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AUDIENCE PAIN POINT
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PENELOPE STEPHENS
FOUNDER, PENELOPE & CO.
IMAGINE if…
IDEAL END RESULT
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IDEAL END RESULT
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IDEAL END RESULT
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All this (and more) is within reach for you.
get ready to XYZ with
NAME OF YOUR OFFER
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FEATURE ONE
Module Name Goes Here
Describe what's included in this component of your offer and describe what it helps them do. Why should they care about this piece? What problem does it help them solve?
FEATURE TWO
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Describe what's included in this component of your offer and describe what it helps them do. Why should they care about this piece? What problem does it help them solve?
FEATURE THREE
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Describe what's included in this component of your offer and describe what it helps them do. Why should they care about this piece? What problem does it help them solve?
FEATURE FOUR
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Describe what's included in this component of your offer and describe what it helps them do. Why should they care about this piece? What problem does it help them solve?
the results
YOU CAN EXPECT
01. IDEAL END RESULT
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01. IDEAL END RESULT
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01. IDEAL END RESULT
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Enroll NowHow It Works
STEP ONE
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STEP ONE
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STEP ONE
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PENELOPE STEPHENS
FOUNDER, PENELOPE & CO.
Offer Name
is like no other program.
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GO AT YOUR
OWN PACE
DIRECT ACCESS
TO COACHES
CONNECT IN THE
COMMUNITY
LIFETIME ACCESS
TO MATERIAL
SPECIAL BLACK FRIDAY PRICING
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real RESULTS from real PEOPLE
Mya started getting XYZ results
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MYA WENDT, COMPANY NAME
Spencer got 5 XYZ in 24 hours
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SPENCER DAYTON, COMPANY NAME
Julia increased her XYZ by 10% in 10 days
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JULIA HEYDEN, COMPANY NAME
Heck yes!
HOLIDAY BONUSES
BONUS ONE
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The best bonuses address objections your potential buyer is facing to make your offer an easy "Yes!" for them. What can you offer to help your buyers get results faster? Templates, cheat sheets, checklists, and more make great bonuses.
BONUS TWO
Module Name Goes Here
The best bonuses address objections your potential buyer is facing to make your offer an easy "Yes!" for them. What can you offer to help your buyers get results faster? Templates, cheat sheets, checklists, and more make great bonuses.
BY THE END,
YOU'LL BE ABLE TO:
IDEAL END RESULT
IDEAL END RESULT
IDEAL END RESULT
IDEAL END RESULT
HI! I'M BELLE,
YOUR COACH.
LET'S DO THIS THING!
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YOU'VE SEEN ME IN
YOU TOO ARE MADE FOR THIS JOURNEY.
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our promise
TRY THE PROGRAM, RISK-FREE, FOR 30 DAYS.
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This program is for you if...
You're ready to put in the work
You're ready to XYZ
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This program is not for you if...
You don't have X hours per week to commit
You're not sure if XYZ
You're not willing to do the work
Now is the time. Let your audience know why now is the time they should invest and why they shouldn't wait.
Special Black Friday Pricing
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Payment Plan
2 Payments of $547Pay in Full
1 Payment of $99780
PROGRAM STUDENTS
TO DATE
14+
NEW XYZ
GENERATED
8%
INCREASE IN XYZ
FOR STUDENTS
$5K
AVERAGE XYZ
PER MONTH
ready to start
YOUR XYZ JOURNEY?
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